Jones Group Consulting has special expertise in showing clients what to do with their data in order to market smarter. We play a leadership role in developing ways to combine both online and offline data for competitive strategies.
Our core team is made up of Database Marketing strategists and statisticians. Our alliance partners are a Marketing Database Company for building/maintaining client marketing databases; and, an Email Marketing Strategic/Creative agency for eCRM.
Our services include:
Database Marketing Strategic Consulting: Best Practices, customer segmentation strategies; multi channel strategies.
Advanced Analytic Services: RFM and Predictive modeling for segmentation schemes; market basket/product affinity analysis; profiling.
Data Management Consulting: Evaluate current uses of data; guidance through the development of CRM or eCRM marketing database; data integration of online and offline customer data.
eCRM Consulting: Creating segmentation schemes to drive custom content for email marketing and enewsletters; applying the right advanced analytic methods for digital brand/marketing goals.